After a major purchase, people tend to seek information that confirms their choice and ignore contradictory information. This is best described as:

After a major purchase, people tend to seek information that confirms their choice and ignore contradictory information. This is best described as:

• A. Confirmation Bias
• B. Dissonance
• C. Social Loafing
• D. Fundamental Attribution Error

Answer: (A)

This describes confirmation bias: a tendency to favor information that supports a decision and to downplay or ignore information that contradicts it, especially after committing to something like a major purchase. Once a choice is made, the mind gravitates toward positive evidence and seeks out reviews or data that confirm that choice, while discounting warnings or negative reports. This helps explain why post-purchase perceptions can become skewed in favor of the decision. Cognitive dissonance is about the uncomfortable feeling of holding conflicting beliefs, and people may reduce that discomfort in various ways, including seeking reassuring information, but the scenario specifically points to biased information processing rather than the discomfort itself. The other options—social loafing and fundamental attribution error—relate to group effort dynamics and how we explain others’ behavior, respectively, and don’t fit the described post-purchase information bias.

This describes confirmation bias: a tendency to favor information that supports a decision and to downplay or ignore information that contradicts it, especially after committing to something like a major purchase. Once a choice is made, the mind gravitates toward positive evidence and seeks out reviews or data that confirm that choice, while discounting warnings or negative reports. This helps explain why post-purchase perceptions can become skewed in favor of the decision.

Cognitive dissonance is about the uncomfortable feeling of holding conflicting beliefs, and people may reduce that discomfort in various ways, including seeking reassuring information, but the scenario specifically points to biased information processing rather than the discomfort itself. The other options—social loafing and fundamental attribution error—relate to group effort dynamics and how we explain others’ behavior, respectively, and don’t fit the described post-purchase information bias.